AIG launches "Effort Is Effort" campaign

As the Official Insurance Partner of New Zealand Rugby and Major Global Sponsor of the Men’s and Women’s Rugby World Cup Sevens 2018 in San Francisco, CA USA, AIG is a company that values a diverse range of skills, experiences and perspectives that are needed to succeed in sport and in business.

AIG is committed to providing a workplace for employees that is built on the principles of fairness and equality, without regard to race, ethnicity, gender or sexual orientation. Through the creation of Effort Is Effort, we are demonstrating our commitment to ensuring teams work together as one to achieve a common goal, and in doing so, celebrate our unique contributions.

As a global organization that employs over 49,000 people around the world, we believe in the ‘Power of Differences’ and the individual efforts that together create a winning team.

The Effort Is Effort campaign further underpins AIG’s continued commitment to fostering a workplace where all of our employees and the diverse communities in which we serve feel their efforts are valued and respected. Through our shared values with New Zealand Rugby, Effort Is Effort carries a powerful story of teamwork, preparation, confidence, dedication, and effort.

The campaign launch in June 2018 includes the release of the first in a series of short-form videos featuring players from New Zealand Rugby, commemorating the countdown to the Black Ferns and All Blacks double header against Australia.

The Rugby World Cup Sevens 2018 will be held on U.S. soil for the first time at AT&T Park (Major League Baseball) in San Francisco, CA this July. The iconic city known for its inclusiveness will be the perfect backdrop to continue AIG’s Effort Is Effort campaign; 40 men’s and women’s rugby teams from 28 countries competing side by side in a sport where rules, regulations, and playing styles are the same between the men’s and women’s game.

It doesn’t matter who you are, it matters what you bring.

You get out what you put in.

Effort Is Effort

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