New Zealand’s rugby sevens teams made history in San Francisco over the weekend when they won back-to-back Rugby World Cup Sevens championships (2013, 2018) in both the men’s and women’s competitions.
No team has ever won consecutive titles, so for the All Blacks Sevens and Black Ferns Sevens to both achieve this feat at the same event is truly historic.
As a sponsor of both winning teams, as well as Official Insurance Partner of the tournament, AIG celebrated a very successful week in the Bay Area, hosting over 1,000 employees, brokers, clients and prospects at various events.
In the lead up to the tournament, AIG employees and local brokers were invited to learn more about rugby sevens along with their families at an AIG Rugby Family Day on Treasure Island. Not-for-profit organization Play Rugby USA led the session which featured six professional rugby sevens players from the two New Zealand teams participating in a rugby practice with AIG families.
Following a sourdough-making class with local brokers earlier in the week, AIG San Francisco also welcomed New Zealand Rugby ambassadors DJ Forbes and Selica Winiata into the office to help teach them some rugby skills and drills first-hand.
AIG’s client/broker hospitality program kicked off on Thursday evening with ticket collection and a welcome party at Lucky Strike bowling alley, featuring guest speakers and a ‘Legend’s Lane’ whereby guests competed with AIG ambassadors to win prizes.
AIG was prominent throughout the three-day tournament,, with in-stadia branding on-field and around AT&T Park, as well as an interactive Fan Zones in and around AT&T Park, plus 1,002 AIG guests across six areas of the stadium, including visiting groups from Japan, Korea, Canada, and UK/Ireland.
AIG promoted a theme of diversity and inclusion through every touch-point, featuring our Effort is Effort campaign in all branding, key discussion topic at various Chalk Talk panel discussions and on media pieces (Bloomberg Live and Cheddar), as well as within two AIG-owned Snapchat filters encompassing downtown San Francisco.
Overall, the Rugby World Cup Sevens was an incredible success both on and off the field for AIG.
The mighty Black Ferns Sevens have opened their 2018/19 Women’s World Rugby Sevens Series campaign with back-to-back tournament victories, leaving them sitting comfortably on top of the overall standings going into 2019.
AIG Thailand hosted an exciting rugby clinic for 50 students at Vajiravudh College in Bangkok, alongside All Black legend Andrew Mehrtens.
New Zealand’s rugby sevens teams made history in San Francisco over the weekend when they won back-to-back Rugby World Cup Sevens championships in both the men’s and women’s competitions.