AIG Japan released an original online film on March 30, 2017, ‘#TackleTheRisk’, featuring the All Blacks putting their rugby skills to good use on the busy streets of Tokyo.
AIG enlisted the help of All Blacks players Jerome Kaino, Anton Lienert-Brown, Damian McKenzie, Liam Squire, Brodie Retallick, Codie Taylor, Tawera Kerr-Barlow, Scott Barrett and Steven Luatua to film the campaign in late-2016 to promote AIG Japan’s ACTIVE CARE concept of helping customers to understand and mitigate risk.
The film is set to boost the All Blacks profile in Japan, in preparation of a more prominent involvement in the Japanese rugby market, leading into 2019. It can be viewed online on AIG Japan’s YouTube, Facebook, and Twitter pages. AIG is the Major Global Sponsor and Official Insurance Partner of New Zealand Rugby and the All Blacks.
It doesn’t matter who you are, it matters what you bring. You get out what you put in. #EffortIsEffort
AIG Japan's Diversity is Strength campaign will focus on raising awareness of a range of topics including cultural diversity, gender diversity, disability inclusion, and sexual diversity.
The Black Ferns were crowned World Champions for a record fifth time in Belfast, Northern Ireland over the weekend.